Silipos, a class leading manufacture of Gel based medical products, wanted to created new and unique opportunities to grow beyond their core product line. Working with the Silipos and their communication agency Echos, we developed two new product lines, Be You and Active. The first, Be You, a line focused on adding color and unique character to products that generally only come in tan or off tan, giving customers a chance to be you. The Second was Active, the Focus o he line was to be more aggressive while remaining sleek in design to speak to athletes specifically. Much like Be You, color was key to making the line unique and speak to its core customer. Black was chosen to stay sleek and aggressive with just a punch of color to set it off but not conflict with other outdoor gear. Overall the lines have been well received, with Active growing both finically and product line year over year.