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Marin Bikes Product Design

During my 4 years with Marin, I spent half of every year designing bike graphics and the latter focused more in on marketing. The product line varied from 100-150 bikes a year, ranging from kids bikes to road bikes, mountain bikes and everything in between. Every touch point of the bikes was designed in-house from fork, wheel, seat and component graphics and then we worked with our manufacturing partners to shore up all of the production details. This was a large international design and management project with many moving parts and the 3 years I did it we never once missed production dates, in fact, we moved them up by 4-6 months to get on schedule with the rest of the bike industry, it also didn’t hurt to hear consumers and distributor say the bikes have never looked better.


ben@studioundefined.com

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